Persuasion, which first shipped in late 1988, creates virtual slides that you can then make into actual slides or transparencies for projection, or display on your monitor. Persuasion adds visual and audio transition effects, and slides “build” themselves layer by layer, either manually at the presenter’s click or automatically (quasi-animation).
Persuasion also automatically prints out speaker’s notes and audience handout versions of the slides in a presentation, and has a full-featured outliner that can print an expanded or compressed hierarchical outhne of the heads and text on the slides. And it has top-of-the-line automatic charting, including organization charts.
To create a Persuasion presentation, pick one of the included AutoTemplates or create your own. If your slides involve text, you can type a hierarchical outline (each first-level paragraph equals one slide) in the built-in outliner, or you can import your outline from a word processor. Importing graphics into the slides is a breeze, through either drag and drop or the Import command. The process, in general, is similar to what you do in a page layout program.
Slides are based on “master slides,” which have place holders into which the text from your outhne automaticaUy flows. Additionally, the master shdes can be based on “background masters,” which are useful for common elements that will be used on your master slides. You can have as many master slides and as many background masters as you want.
Persuasion is intended for graphic designers, educators, service providers, medical/scientific professionals, and business professionals — all people who create or deliver presentations frequently. One person might create the outline while another creates the graphics, while yet another (the Persuasion operator) designs and creates the template and then, when everything is ready, merges the outhne and graphics into the slides.
Persuasion 4.0 is very Web-oriented: It supports drag and drop of URLs, the major Web browsers, and GIF and JPEG graphics. It includes several very usable Web-oriented templates. Also in keeping with the multimedia theme, the Persuasion package now includes Adobe Acrobat Distiller 3.0, so you can easily create PDF documents. Persuasion 4.0 has undergone the same interface changes (such as menus, palettes, keyboard shortcuts, and redefined processes) that other Adobe products have, so users of Photoshop 4.0 or PageMaker 6.5 will benefit from a more uniform environment.
In other ways, too. Persuasion has become more like Photoshop and PageMaker. It now has a layers palette, an eyedropper tool, a links-management tool (for both imported graphics and URLs), TIFF import, EPS export, GIF import, and JPEG import and export, drag-and-drop import of native Photoshop and Adobe Illustrator files (with layers intact), and a cropping tool — the fist goes on.
The Web emphasis is entirely directed toward PDF generation, not HTML-based Web work. That said, Persuasion does make it easy work. After setting up your presentation as you normally would, you add URLs via drag and drop from your Web browser. Then you export the presentation in PDF and publish the PDF document on your Web site for viewing by browsers that support the PDFViewer plug-in. Is this really a great way to make a Web site? Possibly, possibly not. At least it presents another viable alternative, and the only one that gives you true graphic control over the output.
Persuasion comes with three stock color systems, all with 160 colors: RGB, NTSC, and PAL; plus you can set up two different custom color systems of your own. (It also comes with three black-and-white and grayscale systems.) What it doesn’t include is the Web-safe 2l6-color palette (the colors that the palettes intrinsic to the major browsers on Mac and PC share); but you can download a GIF that contains those colors, import the GIF into Persuasion, and use the eyedropper tool to add the colors to your custom color system. Because you can import color systems from one presentation to another, you’re set after you’ve done this once.
In the world of presentation software. Persuasion remains at the top of the heap. Considering how powerful a program it is. Persuasion is amazingly easy to use. It runs rings around its competition in almost every category.
Gaskill, Phil. (January 1997). Persuasion. MacAddict. (pg. 69).